Chi Siamo | Inside Venice

We are Heiby, Gioele, Zoe and Francesca. Welcome to the real Venice!

Inside Venice is an online guide that tells the stories of people and special places of our authentic city which still exists but is becoming increasingly more hidden.
We love to share unique experiences to live Venice in a different way, only like a true Venetian could do it or like someone who knows Venice very well and really loves it. Our aim is to transmit an atmosphere of trust and thus making guests feel comfortable, pampered and less foreign. We want to reveal the vibrant and contemporary face of the city, which stands up outside the mass tourism; places, itineraries and tips we would give to a close friend visiting us. The Venice we live, know and love.


Our History

The Romanelli family has been running the Hotel Flora, which is adjacent to Casa Flora, for more than 50 years. The family mastered the hospitality craft since the 60s and is now up to Gioele to continue and innovate the family tradition.
In 2002, Gioele together with his wife Heiby realized that contemporary hotels should provide an experience more than just a “beautiful bedroom with restroom.” With this in mind, he opened the Novecento, a small nine-bedroom hotel, ethnic-chic in style that offered to its visitors a more authentic and contemporary experience. This successful experiment led the family with the support of Zoe, Gioele’s sister and Francesca Brasolin, a consultant at Hotel Players, to explore a new concept of hospitality, one where visitors become an integral part of a living city.
In 2017 Casa Flora finally opens its door: a large house in the heart of Venice, a space that is open, unique, to inhabit, work and socialize in, a home to experience the most beautiful city in the world feeling Venetian for a few days. Casa Flora is an Italian-design apartment, completely custom made that welcomes travelers with the comforts of a boutique hotel but at the same time, the freedom of a private home.

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